Online Degree

OMBC106 - Research Methodology

By Dr. Aruna Singh | Dr. D Y Patil Vidyapeeth

Course Description:

To familiarize students with the type of business problems often faced by corporate entities and to help them develop insights about the basic concepts of research designs and methodology aimed at solving business problems.

Getting Started With The Course

Content Access	Self Assessment	Assignments

Course Objectives:

1) To understand the concept and process of business research in business environment;
2) To know the use of tools and techniques for exploratory, conclusive, and causal research;
3) To understand the concept of measurement in empirical system.
4) To use statistical techniques toanalyze theresearch data.

Course Outcome

CO#	Cognitive Abilities	Outcomes
CO106.1	Remember	Develop the concept of research in the business environment.
CO106.2	Understand	Explain the process characteristics and their linkages with process-product matrix in a real world context.
CO106.3	Apply	Use the tools and techniques for the research activities.
CO106.4	Analyse	Exhibit the concept of measurement in empirical study.
CO106.5	Evaluate	Convert ability of research into its usage for the analysis.

Learners enrolled: 1

SUMMARY

Course Status :	Upcoming
Course Type :	Elective
Duration :	15 weeks
Start Date :
End Date :
Exam Date :
Category :	test2 test_sub_new
Level :	Postgraduate

COURSE LAYOUT

Unit 1: Introduction to Research

Unit 2: Research Problem and Formulation of the Research Hypotheses

Unit 3: Research Designs

Unit 4: Primary and Secondary Data

Unit 5: Attitude Measurement and Scaling

Unit 6: Questionnaire Design

Unit 7: Sampling

Unit 8: Data Processing

Unit 9: Univariate and Bivariate

Unit 10: Testing of Hypotheses

Unit 11: Chi-square analysis

Unit 12: Analysis of Variance

Unit 13: Correlation and Regression Analysis

Unit 14: Multivariate Analysis of Data

Unit 15: Research Report Writing

BOOKS AND REFERENCES

1. Chawla, D. and N. Sondhi. Research Methodology: Concepts and Cases.

2. New Delhi: Vikas Publications, 2011.

3. Easterby-Smith, M, R Thorpe and A Lowe. Management Research: An

4. Introduction, 2nd Edition. London: Sage, 2002.

5. Grinnell, Richard Jr (ed.). Social Work, Research and Evaluation. 4th Edition.

6. Itasca, Illinois: F.E. PeacockPublishers, 1993.

7. Kerlinger, Fred N. Foundations of Behavioural Research, 3rd Edition. New York: Holt, Rinehart and Winston, 1986.

INSTRUCTOR BIO

Dr. Aruna Singh

Dr. D Y Patil Vidyapeeth

Dr. Aruna, Ph.D., UGC-NET(Management), CS(Executive), MBA Marketing, M.com is Professor of Marketing. She is having more than 10 years of academic and Industrial experience. She teaches core subjects which includes, Marketing management, Consumer Behaviour, Product and Brand Management, Service marketing etc. She has in her credit more than sixteen national and four international conferences. Dr. Aruna also penned research papers for various publishers of different journals. She has worked as examiner for current and other Universities. In her current assignment she is Guiding Ph.D. scholars and appointed as external Ph.D. examiner for various universities.